August 26, 2007
Belo is a name synonymous with beauty, a brand that redefines excellent service, and trusted by the most influential celebrities and industry icons.
With over 17 years of delivering the most advanced technology in skin and beauty care in the country, Belo has become an esteemed medical institution and industry leader. No wonder, Dr. Vicki Belo, the clinic’s medical director, has proven to be top of mind in cosmetic surgery, which she revolutionized with the Belo Medical Group.
Recently, Belo realized her vision to make the Philippines the most beautiful country in the world, one person at a time. In addition to facials, peels, nose lifts, liposuctions and breast augmentations, she further reaches out to the average Filipino wage earner. Her offerings now include the more affordable Belo Essentials, a skin care whitening line for the mass market.
After tinkering with dozens of skin care formulations for the last 17 years, Belo and her team of experts have finally come up with a skin care line that can address the concerns of each Filipina.
“In our effort to deliver only the best products, we conducted various dermatological tests,” Belo shares. “Because my name is on the products, I want to make sure they are effective and affordable. With Belo Essentials, I can do to every Filipina what I do for the stars.”
Because of her vision to make the Philippines the most beautiful country in the world, Belo, with the help of daughter Cristalle Belo Henares, extends the powerful Belo brand to the skin care whitening category that would reach more Filipino households. Products were developed with the same passion and expertise that went into making the Belo brand what it is Sunday.
Belo Essentials were developed by Intelligent Skin Care, Incorporated, which aims to bring the Belo skin care expertise to every Filipino home and give every Filipina a chance to be Belo beautiful everyday. With Belo Essentials, Intelligent Skin Care, Inc. launches a brand that will change the landscape of the skin care industry, a new brand that will carry the credibility and expertise of Belo.
With the launch of Belo Essentials also comes the clinic’s first TV commercial, featuring three of the most loyal female endorsers of the Belo Medical Group. Zsa Zsa Padilla, Regine Velasquez and Lucy Torres-Gomez support Belo’s latest endeavor.
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Her son, award-wining director Quark Henares, enthusiastically took on the creative side and worked with advertising agency Publicis Manila, to deliver a stunningly beautiful 30-second TV commercial for Belo Essentials.
Zsa Zsa, Regine and Lucy know the importance of skin care in their line of work and make an effort to religiously maintain their Star White Skin.
“I don’t sleep with makeup on,” Zsa Zsa shares. “I always clean my face well. From my forehead to my toes, I always moisturize. I’m confident enough to show my skin bare in public when I don’t need to wear makeup, because I take care of it. I’m vain in more ways than one, but more so with my skin. I’m lucky not to have many pimples or blemishes, thanks to good genes and a solid beauty regimen.”
Regine relies on SPF (sun protection factor) lotion for her face and arms whenever she goes outdoors. She also indulges in body scrubs and drinking lots of water which, she says, is good for the skin.
“I always clean my face at night and put night cream before I go to bed. When you go out, your face gets dirty, even if it’s not sticky, with all the dirt and pollution. I use Belo Essentials Pore Minimizing Whitening Face Wash twice a day, when I wake up and before I sleep. I also use the smoothening whitening body bar. Its micro-beads exfoliate my skin and remove dead skin.
Lucy refuses to experiment when it comes to skin care. “I don’t want to take chances,” she says. “I want to always be sure and safe of the products I use. I also go for regular facials so my skin stays smooth and blemish-free.”
With Belo Essentials, every Filipina may finally get an affordable first-hand experience of the Belo care and expertise and in effect, be as Belo beautiful as their favorite stars.
The three endorsers cannot be any more pleased now that Belo is available to every Filipina with its new, affordable skin whitening line.
“I believe that you need not go for beauty products that are too expensive to take good care of your skin,” Zsa Zsa asserts. “The best thing about Belo Essentials is its efficacy and its delightful scent. Now, everyone has a chance to buy Belo products because they’re affordable.”
Regine says, “Everybody’s waiting for these affordable beauty products from Belo. It’s so exciting because more people can enjoy the Belo experience.”
Lucy says she’s thrilled the products are easily affordable to the public, “so everyone can benefit from the Belo expertise.”
Working with Quark in the TV commercial turned out to be a breeze for the stars. Zsa Zsa grants, “Quark is like a buddy. I think he’s a year older than my daughter Karylle, so it’s like working with a barkada. I’ve worked with him when he directed me in a music video of Ogie Alcasid’s song, Mahal Kita, Walang Iba. Quark is so cool. There was no tension on the set while we were shooting the commercial.”
Regine maintains it’s fun to work with Quark. “He’s very good. I’m proud of him. He’s so easy to please. I’m encouraging him to make movies again. We need good, young directors like him in the industry.”
Lucy insists Quark is always easy to work with. “He was able to take the concept of Belo and put it in a 30-second commercial. He was brilliant in capturing what Belo stands for. The commercial is classy and engaging at the same time.”
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